Data Analytics

After merging with a company that is best known as a sample provider, connecting people to problems, managing that data had growth factor potential.

With a new vision to integrate analytics with the entire research process, we leveraged a new vision and data from existing intellectual property.

Jobs to be Done

Sessions were held to create job maps and information architecture to help understand the new landscape and create relationships in the organization.

Vision

Competitive Analysis

We looked to other enterprise solutions, solutions designed to handle survey data (SPSS) as well as other types of data and even to more custom BI solutions.

Smart Customization

We wanted an lightweight way for our users to get to insights quickly.

Interconnectedness

Researchers and project managers can access tools acress the product suite.

Research

Data Analysis

We looked at user logs from the Marketsight product and talked to internal and external users about their research journey and needs.

Reverse Visualization

A deep dive on the newly acquired survey and sample tools needed to be done to understand the continuum.

Guerilla Testing

We ran small qualitative usability studies to validate the interaction design leveraging internal and external users.

Solution

Design System

The creation of a molecular design system took place over months of collaboration with design leads from other areas of the product organization.

Charts System

The system for visualizations included an exhaustive and extensible set of charts for single and multi-variable data scenarios. As well as open ended questions, dashboard, and grid systems.